Integrating marketing and R&D project personnel within innovation projects: an information uncertainty model

Article Abstract:

Technological innovation within the firm can be modelled as a process of uncertainty reduction. The four major sources of uncertainty are user needs, technological environments, competitive environments, and organizationsl resources. Reducing these uncertainties is the reponsibility of the marketing and R&D functions within the firm. Because these functions are reciprocally interdependent, their success in reducing uncertainty requires integration and collaboration between them. A contingency framework is developed which shows the effect and the determinants of interfunctional information transfer. It is argued that the synergistic results of integration can best be understood as a within-role increase of uncertainty reduction, and a between-role convergence of functional uncertainty reduction. The implications of the model are discussed. (Reprinted by permission of the publisher.)

Methods, Management, Marketing management

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The strategic management of technological innovations: a review and a model

Article Abstract:

This paper describes a research model which can guide empirical studies of technological innovation in business organizations. The focus of the model is the strategic management of new product development processes. Variables that affect the success or failure of these processes are identified and several research hypotheses are suggested for empirical examination. (Reprinted by permission of the publisher.)

Usage, Innovations, Organizational behavior

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A profile of doctoral dissertations in strategic management: a note

Article Abstract:

A study of 88 randomly selected strategy-related dissertations was conducted to develop a statistical profile of dissertations in the strategic management field. This study also provides some empirical evidence supporting the criticism that the field is fragmented.

Statistics, Strategic planning (Business), Dissertations, Academic, Dissertations

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