Internet server takes a big step
Article Abstract:
UUNet Technologies Inc, a small Internet access provider, has hit the big time by signing a deal with Microsoft Corp. The agreement calls for UUNet to develop an underlying network for Microsoft's upcoming Microsoft Network on-line information service. UUNet's network will provide Microsoft's users access to the Internet. The deal could result in enormous profits for UUNet, which is paid in part according to how much Internet traffic crosses its lines. UUNet officials expect to increase their customer base from 25 cities to 150 cities by the end of 1995. They also expect company revenues to grow from $13 million in 1994 to $107 million in 1996. Some analysts believe that UUNet is digging its own grave by signing a deal with Microsoft due to a growing dislike of the software giant throughout the industry. Other analysts view Internet-access as one of the fastest growing components of the industry and believe that the UUNet-Microsoft deal is an excellent opportunity for UUNet.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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Gauging ad audience in cyberspace
Article Abstract:
Many companies must make a risky decision in deciding whether to invest advertising funds in the Internet because the technology is not a proven marketing tool yet. Chrysler is among the companies that decided to take the risk and has purchased advertising for several sites on the Internet's World Wide Web. Television, radio and newspapers all have systems that gauge the medium's use and tell companies which publishers offer the best advertising exposure. The Internet does not have any similar ratings system that would allow companies to know where to spend advertising revenue but Dun & Bradstreet subsidiary Nielsen is planning to develop technology that will serve as a rating system in a joint venture with a start-up software company such as Digital Planet or the Internet Profiles Corp.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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Electronic clipping services cull cyberspace and fetch data for you. But they can't think for you
Article Abstract:
A new technology being developed for the online information market is the intelligent agent, a software application that will perform tasks for the user such as answer e-mail messages, place orders and scan information services. These electronic agents are not fully developed yet but there are a number of filters and agents that will perform simple tasks such as scanning electronic news services for information that the user deems relevant. These agents are not able to learn from requests and adjust accordingly as developers are hoping future agents will be able to do and most of them rely on simple key word searches. These services have been available for a time but older services required users to learn complex, proprietary search terminologies and were very expensive.
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1995
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