Iron determination

Article Abstract:

This article examines the brand management and marketing principles that can be drawn from World Triathlon Corporation's management practices that go into organizing the world's most challenging endurance event Ironman.

Marketing procedures, Services information, AMUSEMENT & RECREATION SERVICES, Services, Marketing, Product management, Entertainment industry, Company marketing practices, Ironman Triathlon, World Triathlon Corp.

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Addressing the marketing crisis

Article Abstract:

Organizations are re-examining their marketing strategies in order to increase sales. The ways to achieve marketing effectiveness and accountability are examined.

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Suite talk

Article Abstract:

The methods of convincing prospective clients by making presentations are discussed.

Customer Relations, Brand equity

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