FCB Assigned New Pizza Line

Article Abstract:

Foote, Cone and Belding will handle the marketing responsibilities for Kraft Foods Inc.'s new frozen pizza line, California Pizza Kitchen. Kraft obtained the license for the product from California Pizza Kitchen Inc. in August 1998. Test marketing of the pizzas will begin in the fourth quarter of 1998. Foote, Cone and Belding already market two pizza lines for Kraft.

Eating places, Limited-Service Restaurants, Licensing/Sales Agreements, Fast Food Pizza Restaurants, Frozen specialties, not elsewhere classified, Frozen Specialty Food Manufacturing, Frozen Pizza, Food industry, Fast food restaurants, Pizza restaurants, Pizzerias, Kraft Foods Inc., Foote, Cone and Belding Communications Inc., FCB, California Pizza Kitchen Inc.

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Leagas, Adidas Pit Bryant vs. Nike

Article Abstract:

Adidas America and Leagas Delaney introduce television ad campaign for new shoes named after Kobe Bryant, the KB8II. The television ad campaign cost an estimated $15-20 million and is comprised of five episodes. First will run in October 1998, second in November 1998, and the remaining in 1999.

Advertising agencies, Athletic & Other Footwear, Other Footwear Manufacturing, Campaigns, Footwear, except rubber, not elsewhere classified, adidas-Salomon AG, Advertising, Footwear industry, Leagas Delaney Group Ltd.

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