Lawyers abroad: the internalization of legal practice

Article Abstract:

Since the late 1960s, a number of U.S. and British law firms have quietly, and successfully, gone global. Traipsing after their far-flung corporate clients, these law firms have slowly but steadily established their own global networks. Unlike the manufacturing firms that preceded them abroad, law firms are essentially service firms, selling the ephemeral products of information, skills, and advice. As such, they rank among the first global providers of information-based services. This article takes a first cut at analyzing and underscoring the internationalization of the legal practice. It explores how law firms have entered the international economy and flags the issues that seem most relevant to their success and sustainability. The four factors that have contributed most directly to their success - size, reputation, "walking assets," and a balance between global and local interests - are not specific to the legal profession but are equally applicable to other information-based industries. (Reprinted by permission of the publisher.)

Legal services, Offices of Lawyers, Analysis, Foreign operations, International aspects, International business enterprises, Multinational corporations, Law firms, Practice of law

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Three decades of scenario planning in Shell

Article Abstract:

The details of the 'scenario analysis' method pioneered by the Royal Dutch-Shell Group of Companies are discussed. The method helps to identify shifts in business environments and manage investment strategies.

Netherlands, Petroleum refining, Methods, Innovations, Royal Dutch-Shell PLC, Scenario planning

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The power of activism: assessing the impact of NGOs on global business

Article Abstract:

The article explores the ways that three firms deal with pressure from non-governmental organizations.

United States, Switzerland, Pharmaceutical industry, Nike Inc., Influence, Footwear industry, Novartis AG, Natural gas, Petroleum, Gas industry, Non-governmental organizations, Nongovernmental organizations, NKE, Unocal Corp., UCL, NVTSY

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