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Business, general

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Leader as inquirer

Article Abstract:

Inquiry can suppy the information and drive neeeded to encourage meaningful dialogue, build community, visualize the future and take advantage of opportunities. Leaders may practice appreciative inquiry to help individuals, groups, and organizations realize new and exciting generative pictures of themselves based on an optimistic understanding of their past and present activities. The advantages and usage of appreciative inquiry are discussed.

Author: Locander, William B., Luechauer, David L.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Usage, Problem solving, Leadership styles

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Leadership is like theater

Article Abstract:

The need for marketing managers to balance their leadership roles for achieving the desired results for their companies is discussed.

Author: Locander, William B., Luechauer, David L., Pope, John
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Personnel administration, Marketing Management, Administration of Marketing, Training, Study and teaching, Marketing executives

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Subjects list: Methods, United States
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