Let's get personal

Article Abstract:

Issues concerning ways of building the relationship between retailers and their customers are discussed. Approaches to retail strategy and building brand loyalty are discussed and advice on how to target and retain customers is offered.

Models, Retail stores, Marketing models, Stores

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After-sales grief

Article Abstract:

The importance of after sales services is discussed. The failure on part of the retailer to provide required customer service after sales can result in failure of the brand as well as the retailers business.

Australia, Management dynamics, Services information, Methods, Services, Product management, Company business management

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Retailers' Christmas cards

Article Abstract:

The details on growing trend towards gift cards, which are issued by retailers like Coles Myer, are presented.

United States, Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Christmas business, Gift cards

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