Local coke

Article Abstract:

Issues concerning the importance of creating regional differences in product design are discussed, with application to the Coca Cola company and the management style of its president Michael Clarke. Particular attention is given to Clarke's opinion on the process pf globalization.

Management, Coca-Cola Co. (Atlanta, Georgia), International aspects, Interview, Executives, Regional economics, KO, Clarke, Michael

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Brave real world

Article Abstract:

The transition that the organizational structure has undergone from the single power and decision-making tradition to a collective one is highlighted. Some of the top level mangers of various organizations have given their views on this transition.

Decision-making, Decision making, Analysis, Organizational structure

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The gene genius

Article Abstract:

The work of Celera Genomics Corporation, led by Craig Venter, on genetic research is discussed, with focus on the fundamental way that the world could change as a result of more genetic knowledge.

Research, Observations, Genetic research, Celera

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