Louisiana Casinos polish Image

Article Abstract:

The Louisiana Casino Assn, responding to recent gaming scandals, has launched a $1 million image campaign through agency Bernard and Jurisich. Officials for the trade association say the state's gambling industry has suffered guilt by association with several corrupt politicians. Thirteen riverboats offer gambling in Louisiana, providing 15,000 jobs emphasized in one TV spot. Another spot emphasizes in the $1 billion in state tax revenue the industry brings in. Political scandals harming the casino industry have included an extorted-kickbacks case involving former Gov Edwin Edwards. The LCA emphasizes that no casino operators in the state have even been accused of wrongdoing.

Marketing procedures, Misc. Amusement, Recreation Services, Legal Gambling, Gambling Industries, Campaign Launched, Corporate Images, Louisiana, Services, Marketing, Gambling industry, Gambling, Trade and professional associations, Professional associations, Trade associations, Bernard and Jurisich

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Sum of the parts adds up: boutiques, media mavens, designers, PR pros as one

Article Abstract:

The trend within the advertising industry of combining such services as public relations and media buying into a full-service agency is illustrated by Steve Kaiser's company, The Virtual Agency. Another full-service environment is the alliance between Fultz and Associates, Shannon Jackson Public Relations, The Media Department, and To Market, which works effectively through a fee-sharing agreement.

Kaiser, Steve, Fultz, Barbara, Virtual Agency, Fults Associates Inc.

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Free to Be

Article Abstract:

This article discusses the reasons that stand behind the growing trend of advertising agencies losing their brightest and most talented employees to the free-lance contractor world. According to the author, being able to manage one's own time is an ever-increasing value pursued by many copywriters.

United States, Company Planning/Goals, Personnel administration, Beliefs, opinions and attitudes, Contractors, Workers

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