Make Time Worth It
Article Abstract:
The application of the concept of multitasking in marketing is discussed. Multitasking is the most common time management strategy, but it is not necessarily a good thing for marketing. Multitasking diminishes the power and impact of information, thus making a marketing strategy inefficient. The first priority in marketing must be to add value, because people will pay attention only when marketing is worth it.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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More than stuff
Article Abstract:
It is proposed that discount was observed in the consumer marketplace. Experts suggested that it is important to learn what consumers wanted in a post-materialism marketplace to survive as well as succeed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Insights first
Article Abstract:
The importance and influence of consumer needs and feedback in marketing is discussed. The marketing strategies keeping consumer in mind are presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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