Making databases matter

Article Abstract:

In an attempt to gain maximum from marketing strategy, most of the marketing information is transformed into databases. While it is useful to an extent, it shifts the focus from customer satisfaction to these lists and databases. Such a shift of focus could defeat the very objective. A discretionary approach is advisable under such circumstances.

Analysis, Database marketing

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Getting in concurrence

Article Abstract:

The methods of planning the marketing function, for increasing the productivity of the marketing department, are described.

Marketing Management, Productivity Improvement, Administration of Marketing, Methods, Labor productivity, Labour productivity

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Scanning matters: handheld scanners could change shopping forever

Article Abstract:

The invention of handheld scanners for consumers use to detect the product fallouts are discussed.

Product defect/failure, Product quality, Technology application, Product safety, Inspection, Software quality

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