Managers' evaluation of research design and its impact on the use of research: an experimental approach

Article Abstract:

A behavioral simulation experiment was conducted to assess the ability of practicing managers to gauge the effectiveness of research designs and use it in their decision making process. Results show that effective managers are cognizant of the importance of each of the research parameters in the research design and are willing to base their decision on the results. The results of the experiment show that experienced managers are well versed in the use and interpretation of research designs to be able to use them and their results in the decision-making process.

Surveys, Marketing executives

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Contributions to marketing theory and practice from Industrial Marketing Management

Article Abstract:

Industrial Marketing and Management (IMM) has published 915 industrial marketing-related articles during its first 23 years, from 1971 to 1994. Nearly 16%, or 146 articles, covered marketing management, of which market segmentation and strategic market planning were the most common topics. Sales management topics made up 14.6% or 134 articles. Global marketing and buyer behavior comprised 13.4% and 12.31% of the articles, respectively. IMM is the official publication of the European Association for Industrial Marketing Research.

Periodical Publishers, Periodicals, Business & Trade Publications, Statistics, Bibliography, Professional journals, Trade journals, Industrial Marketing and Management (Periodical)

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