Marketers' measure

Article Abstract:

Australian Research Council, has granted two sixty five thousand dollars to Australian Marketing Institute (AMI) to develop a metrics tool kit for helping companies to determine the return on their marketing investments. The details of tool kit which will take three years for development and testing are discussed.

Government expenditures, Financial management, Science & research, Research, Company investment, Investments, Measurement, Government finance

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Great expectations

Article Abstract:

One of the mantras of marketers is selling to existing customers, wooing them from a rival and persuading them to buy their product and service. Different companies are mentioned who persuade their customers but every company follows a different way for the strategy.

Strategy & planning, Planning, Company business planning, Consumer advocacy, Consumerism

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Take it to the streets

Article Abstract:

Advertising having lost its sheen, marketers in Australia are resorting to innovative methods to draw the attention of the customers. These novel marketing strategies are discussed.

Innovations, Product management

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