Marketers spy and entice to get an edge

Article Abstract:

Cellular telephone service suppliers are relying on high technology equipment to compare their service with their competitors' in a war for customers. Spies are dispatched with transmitters to monitor band size and service quality. Companies offer commissions of $200 to $300 for customer contracts. Marketing departments offer everything from free voice mail or free equipment to round-trip tickets to Hawaii to entice new customers. All seem to think it is worth it to gain a greater share of what was a $2 billion market in 1989. Projections are that the 1990 figure will reach $3.2 billion. Smart shoppers may be able to find systems for as little as $67 under certain promotions. Despite cutthroat competition and price wars, one industry insider believes that the cellular wars have yet to begin. The industry has been so busy growing, 'it hasn't engaged in real marketing yet.'

Marketing, Cellular telephone equipment industry, Industry Analysis, Marketing Strategy

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Pacific Telesis in group awarded German phone job

Article Abstract:

A consortium that includes Pacific Telesis is awarded a license by the West German Postal Ministry to operate the first private cellular telephone system in that country. Pacific Telesis, which has a 26 percent stake in the consortium, sees the license as helping the company enter into international telecommunications, giving Pacific Telesis an edge over the other Bell regional holding companies. Industry analysts predict the lucrative West German market could give the new network 200,000 subscribers by 1992 and 350,000 by 1995. The network will use digital technology to compete against the Postal Ministry's own cellular phone system and will carry five times the normal analog system capacity at cheaper rates. The consortia also includes Mannesmann AG, with a 51 percent stake; Cable and Wireless PLC; Lyonnaise des Eaux; and DG-Bank Deutsche Genossenschaftsbank.

Telephone companies, Licensing agreements, Regional Bell Operating Companies, West Germany, Consortia, Germany, West, Licensing, Telephone Company, Germany, Bell Regional Holding Companies, Consortium, Private Networks, Germany. Bundespost

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Pacific Telesis, McCaw reach cellular pact

Article Abstract:

McCaw Cellular Communications Inc and Pacific Telesis Group reach an agreement on jointly owning and operating cellular telephone systems in the San Francisco, San Jose, Dallas and Kansas City metropolitan areas. Industry observers see the move by the two companies as an effort to strengthen their grip on the rapidly expanding cellular radio market. The 50-50 joint venture calls for PacTel Corp, a subsidiary of Pacific Telesis, to contribute 4.4 million potential customers and $100 million; McCaw will contribute five million potential customers to the joint venture and will give PacTel 620,000 potential customers in the area of Wichita and Topeka, in Kansas.

Telecommunications industry, AT&T Wireless Services Inc., Strategic Planning, Joint Venture, Cooperative Agreements, MCWA

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