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Business, general

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Master your marketing - monitoring and feedback enable continuous improvement

Article Abstract:

The need to observe and analyze the information generated from marketing activities is discussed and methods for implementing the relevant procedures in a business enterprise are suggested. The economic benefits from such monitoring are highlighted.

Author: Wilcox, Jean, Perkins, David L.
Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2005
Market Research, Market Research & Product Development, Economic aspects, Marketing research

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Creative creatures - working with marketing, design, PR and Ad professionals

Article Abstract:

Suggestions are offered to business owners to enable them to make the most from their marketing initiatives. The differences between marketing, design, public relations and advertising professionals are explained.

Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2005
Contracts & orders received, Marketing, Public Affairs, Contracts & orders let, Public Relations Methods, Methods, Contracts, Contract agreement, Public relations, Advertising executives

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Avoid marketing mayhem: establish your brand vision

Article Abstract:

The advantages of brand vision in providing clear marketing, lowering costs, and increasing revenue are discussed. The strategies of effective branding are also presented.

Publisher: D.L. Perkins, LLC
Publication Name: The Business Owner
Subject: Business, general
ISSN: 0190-4914
Year: 2004
Brand name products, Brand names

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Subjects list: United States, Management, Usage, Marketing, Business enterprises, Company marketing practices, Company business management
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