Mazda, moves to get buyers' name right

Article Abstract:

Mazda Australia has started a project to update its customer database. This is the first time a car manufacturer is attempting to do this. The customer relations has largely been left to retailers so far. Mazda is already rated as having high owner satisfaction and repeat business. Good sales people training is an effective way to keep the program going.

Analysis, Services, Customer service, Automobile dealers, Mazda Australia Proprietary Ltd.

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Two rovers return

Article Abstract:

Issues are presented concerning the return of two automobile manufacturers, Rover and Renault, to the automobile market in Australia. The large advertising and marketing campaigns launched by the companies are discussed.

International trade, Automobile industry, Regie Nationale des Usines Renault, Rover Group Ltd.

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Car dealers lim towards the new tax starting line

Article Abstract:

The effects of the goods and services tax (GST) on the Australian motor industry are discussed. Sales, marketing drives and price variations are analysed.

Economic aspects, Motor industry

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