Measuring unmeasurables
Article Abstract:
A marketplace network includes various brand-influencing activities that are below the marketing line. The impact of marketplace networks on the value of brands and branding is discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Analysis, Product management, Social networks
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Lessons for the losers
Article Abstract:
The importance of services, quality products in building successful brand image, and brand building strategies that loosing companies should learn to adopt are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Strategy & planning, Business Failures, Market Targeting & Approach, Venture Analysis, Planning, Causes of, Business enterprises, Market strategy, Company business planning
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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More than cool
Article Abstract:
Guidelines for managing investments in brand designing and marketing are presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing procedures, Methods, Marketing, Investments, Brand name products, Brand names, Company marketing practices
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Subjects list: United States, Management, Company business management, Brand image
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