Mercedes-Benz ousts Lowe from account

Article Abstract:

Naturally, there are different spins on the same story, but the fact remains, Mercedes-Benz of North America has fired its long-time ad agency Lowe & Partners with a telephone call. The relationship actually started with the agency that Lowe Group acquired in 1993, Scali/McCabe/Sloves. It's been downhill ever since Lowe's co-chairman Marvin Sloves retired Dec. 31st and no one introduced his replacement to Mercedes, a man who was being groomed since the previous June. The automaker now says that a possible conflict of interest makes it a good time to change agencies. Lowe lost an account worth $100 million in billings.

Company Planning/Goals, Agency Personnel, Automobiles and other motor vehicles, Autos & Motor Vehicles Whsle, Automobile and Other Motor Vehicle Wholesalers, Advertising agencies, Automobile industry, Automotive wholesalers, Mercedes-Benz of North America Inc., Lowe and Partners SMS/ Inc.

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Bugged by mites? Unilever hawks detergent as an 'allergy medicine'

Article Abstract:

Unilever's laundry detergent for families with sensitive skin, All Free Clear, will launch a new ad campaign touting the brand as an allergy 'medicine,' not expected to be a problem with the FDA. Dust mite droppings are the material the laundry soap is purported to attack, a material felt to be a concern to about 10% to 20% of households. Print ads will say such things as "the first allergy medicine you take with 40 gallons of water," and show a pictures of the dust mite. Ammirati Puris Lintas created the new ads.

Comment:

New ad campaign claims to help allergy symptoms

Campaign Launched, Print Media, Design/Copy, Chemicals & allied products, not elsewhere classified, Other Chemical and Allied Products Wholesalers, Soaps & Detergents Wholesale, Unilever Group, Chemical wholesalers, Ammirati Puris Lintas Inc.

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Avon tries knocking on dorm doors

Article Abstract:

Avon Products has launched a new marketing campaign which plans to utilize young women to engage in direct selling to their peers. The company will publish a magazine/catalog called Mark and provide online sales training to help college students sell its products. The marketing campaign will coincide with new product introductions aimed at the target market.

Strategy & planning, Advertising, Planning, Economic aspects, Demographic aspects, Young women, Toiletries industry, Avon Products Inc., AVP, Company marketing practices, Company business planning, Direct selling

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