Microsoft to release latest DOS program through retail stores

Article Abstract:

Microsoft Corp is planning to offer its new $99.95 MS-DOS 5.0 operating system for sale through retail stores instead of indirectly through computer manufacturers. The change in marketing strategy has resulted in $50 million worth of advance orders for the company, which is still riding high on massive sales of its latest graphical user interface for DOS-based IBM microcomputers and compatibles, called Microsoft Windows 3.0. DOS 5.0 is thought to offer better internal memory management than previous versions. Previously, Microsoft had made it a policy to offer new versions of the operating system to hardware manufacturers first to be bundled with microcomputers. Those end users who already had the program had to contact their original computer manufacturers for the upgrade. A huge DOS-installed base, and the prospect of millions of dollars of direct sales, is thought to have changed the company's strategy.

Computer integrated systems design, Software, Microsoft Corp., Operating systems (Software), Marketing, Operating systems, Distribution, MSFT, Operating System, Distribution Management, Marketing Strategy, Software packages, MS-DOS 5.0 (Operating system)

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Lotus names Interleaf's Robert Weiler one of its four senior vice presidents

Article Abstract:

Interleaf Inc's Pres Robert Weiler is named senior VP of Lotus Development Corp. This change in management comes at a time when Lotus if facing increasing competition for its Lotus 1-2-3 spreadsheet program; the spreadsheet accounts for about two-thirds of the company's revenue and has dominated the market since it was introduced in 1983. Lotus 1-2-3 market share drops to 51 percent in 1990, compared with 56 percent in 1989. Officials at Lotus note the coming on of Weiler is not the result of internal turmoil but is intended to help the company move from the desktop the the growing network market.

Officials and employees, Appointments, resignations and dismissals, Lotus Development Corp., LOTS, Executive, Computer Software Industry, Interleaf Inc., LEAF, Weiler, Robert

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