Microsoft, trying to set standard, urges PC makers to display 'Windows' logo

Article Abstract:

Microsoft Corp plans to launch a campaign that encourages microcomputer manufacturers to display a Microsoft Windows logo on the face of computers, product packages and in advertisements. The logos will indicate whether a computer optimizes the Windows software or whether the computer comes with a pre-installed version of Windows. The marketing plan is one way Microsoft hopes to change the concept of a personal computer (PC) from meaning IBM-compatible to Windows-compatible. Dell Computer, Tandy Corp and Digital Equipment Corp have vowed to display the logo and hope that the mark will encourage buyers to choose their products over other microcomputers. Intel Corp utilized a similar marketing plan that encouraged manufacturers to display a sign that indicated Intel parts were used. IBM plans to encourage users to consider the OS/2 operating system.

Office machines, not elsewhere classified, Prepackaged software, Computer integrated systems design, Usage, Microsoft Corp., Operating systems (Software), Standard, Standardization, Operating systems, International Business Machines Corp., IBM, MSFT, Packaging, Market share, Microsoft Windows (GUI), Operating System, Strategic Planning, Promotion of Product

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Apple peels prices of its new models

Article Abstract:

In a bid to grab a bigger slice of the microcomputer market, Apple will offer low prices on new Macintoshes, provide new incentives for resellers and unleash a worldwide marketing campaign. Apple's new marketing strategies are tied to the Oct 15, 1990, introduction of three new Macintosh microcomputers. One of the new products is the Macintosh Classic, which is expected to sell for about $700. Another is the Macintosh LC, a color model that will have a street price of about $2,500. One industry observer says the offensive is necessary: Apple has had the best microcomputer technology, but the company's minority market share is at risk because Microsoft Corp has released Windows 3.0, which gives IBM PC clones many of the Macintosh's easy-to-use features. Apple still does not sell a competitive portable machine. The company is working hard on this.

Product development, Prices and rates, AAPL, Apple Inc., Price cutting, Competition, Computer Industry, Apple Macintosh (680X0-based system)

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