Microsoft's Windows 95 is just a sideshow; company's growth hinges on NT operating system for corporate networks

Article Abstract:

Microsoft's long-term business strategy relegates the new Windows 95 operating system as a sideshow and squarely focuses on capturing the corporate network operating system market with its Windows NT Server platform from rivals such as Novell. The corporate network operating system, which has grown to $54 billion per year, is twice as lucrative than the PC operating system market. The market is dominated by Novell's NetWare, which controls about 53% of the market. Microsoft's Windows NT Server's market share is only about 9% of the market, but its shipments doubled to 235,000 units in 1995. Advantages to the Windows NT platform include tight integration at all levels of a network, industrial-strength security features and the ability to run on multiple processors. Windows NT also includes shared features with Windows 95, and it will adopt the Windows 95 interface in the near future. Sales of NT may suffer because many corporations are concerned about Microsoft's grip on the software industry.

Networking Software Pkgs, Marketing, Network software, Company business planning, Network operating systems, Network operating system, Microsoft Windows NT Server (Network operating system), Company Business And Marketing

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A dud at its birth, Windows NT is back as networking force; marketing, performance earn rebuilt program a place in corporate computing; next: the Windows 95 look

Article Abstract:

Three years after its introduction Microsoft's Windows NT operating system is finally finding acceptance in corporate computing. NT's performance was slow when it was first introduced, it required more RAM than most PCs contained at the time, and it did not run some of the top programs. Microsoft has eliminated the limitations and NT now holds almost 20 percent of the server operating system market. The company believes it is currently outselling all competitors in the server market. A new version of NT that employs the popular Windows 95 GUI will be introduced Jul 31, 1996. Windows NT 4.0 runs eight times faster than the initial version and uses one third less RAM. It also supports 1,000 users with the same response times as the first version. Microsoft expects the new GUI and improved performance will increase NT's acceptance on the desktop.

Systems Software Pkgs, Product introduction, Product Announcement, Operating system, Operating systems (Software), Operating systems, Software product introduction, Microsoft Windows NT 4.0 (Operating system)

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Microsoft battles for hearts, minds of software makers; frenetic moves are aimed at keeping developers from falling to Netscape

Article Abstract:

Microsoft has dramatically increased its marketing, developmental and negotiating activity in an effort to ensure that software developers previously committed to Microsoft's line of products do not switch allegiances to Netscape Communications. Netscape controls approximately 85% of the market for Web browsers, and Microsoft's Internet Explorer maintains only a 7.5% share. Microsoft is attempting to convince developers that it will incorporate the Internet and its growing number of multimedia and Java-based applications within the traditional, Windows-dominated framework of computing. Analysts suggest that Netscape's impressive technological edge and its unprecedented product development times will continue to inspire Microsoft with a sense of urgency.

Communications Software Pkgs (Micro), Internet services, Market share, Company internet strategy, World Wide Web, Web browser, Web browsers, Netscape Communications Corp., NSCP, Company market share

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