Modeling the impact of internet atmospherics on surfer behavior

Article Abstract:

The role of Internet atmospherics cues on the behavior of surfers and their impact on variables, such as site attitudes, site involvement, exploratory behavior, pre-purchase and purchase intentions, are examined. The results show that all atmospherics cues were impacting the other constructs, with the central cues mostly affecting site involvement and exploratory behavior, while entertainment affected site involvement and site attitudes.

Consumer Behavior, Evaluation, Internet access, Consumer behaviour

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Navigational web atmospherics: Explaining the influence of restrictive navigation cues

Article Abstract:

The manner in which and the reason behind consumers being influenced by restrictive navigation cues on the web are examined. The reduction in navigational control associated with restrictive navigation cues is posited to reduce the likelihood of the consumer flow experience, which leads to negative attitudes and site avoidance behavior.

Analysis, World Wide Web, Web navigation

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Simpatico in store retailing: how immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates

Article Abstract:

The importance of relationship management between sales people and target Hispanic customers is discussed by focusing on the American retail market.

Marketing procedures, Retail Trade, Management dynamics, Public affairs, Targets & Markets, Customer Relations, Social aspects, Management, Retail industry, Marketing, Company marketing practices, Company business management, Sales personnel, Salespeople, Hispanic American market

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