Motorola says its earnings beat forecasts; cost cuts get the credit, not increased demand

Article Abstract:

Motorola Inc reports better-than-expected earnings in 1998's 3rd qtr. The company's restructuring and cost-cutting efforts are cited as reasons, as demand for the company's products continues to weaken in Asia. Motorola's operating profit is $40 million, or 7 cents a share, compared with $308 million, or 51 cents a share, in the same period a year ago. Industry analysts had forecasted only a penny a share. The company's revenue is $7.15 billion in the 3rd qtr, compared with $7.35 billion a year ago. Motorola's cellular, paging and semiconductor businesses are suffering because of slowed demand, but the company says it is improving its efficiency and intends to achieve an annualized savings rate of at least $750 million by mid-1999.

Communications Equipment, Telecommunications Equipment, Communications Equipment Manufacturing, Telecommunications systems, Company sales/revenue, Company earnings/profit

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Planet Earth calling Iridium; can the satellite phone service achieve a soft landing?

Article Abstract:

Iridium L.L.C.'s ambitious 66-satellite telephone project is teetering between liquidation and success, as it staggers through Chapter 11, $3 billion in debt. The $5 billion plan to blanket the planet with low-orbit satellites capable of connecting to the most out-of-the-way regions has thus only around 20,000 subscribers. Iridium's chief executive John A. Richardson professes to have fixed all the technical and marketing mistakes of the past and he truly feels a demand is there. Motorola, with their 17% investment, is also hopefully optimistic. But angry debt holders are pressing for change, piling up class-action suits against Iridium.

Sales, profits & dividends, COMMUNICATION, Communications, Broadcasting and Telecommunications, Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Satellite Communications Eqp, Statistical Data Included, Telecommunications industry, Investments, Electronics industry, Company losses, Satellite industry, Iridium L.L.C., Satellite communications systems

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Advertising: in a new campaign for Motorola, Leo Burnett hopes to make 'Digital DNA' a household phrase

Article Abstract:

Motorola Inc. is spending $10 mil to advertise its semiconductor chips that are used in electronic products made by other companies. Leo Burnett developed the print advertisements which show cars, washing machines, microwave ovens, and cable TV set-top boxes that use Motorola microchips.

Advertising agencies, Campaigns, Advertising, Leo Burnett Company Inc.

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