Motorola's 'Silent Bill' arrives via e-mail

Article Abstract:

Motorola Inc. is hoping to promote its Talkabout T900 electronic messenger via e-mail sent to the 18-to-24-year-old audience. The promotional campaign, involving a video character named 'Silent Bill' sent to young computer users as an e-mail attachment, is designed to attract attention, then be sent on to other Internet-linked friends. The campaign, also known as viral marketing, was designed by Amsterdam-based BlueberryFrog.

Netherlands, Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Advertising Activity, Paging Systems, Cellular telephone equipment industry, Motorola Inc., MOT, Pagers (Communication devices), BlueberryFrog

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CSFB creates a new brand personality

Article Abstract:

Kirshenbaum Bond & Partners creates a personality for Credit Suisse First Boston through the use of young, 30-something males to represent the company.

Investment Banking and Securities Dealing, Investment Banking, Security brokers and dealers, Investment banks, Kirshenbaum Bond and Partners, Credit Suisse First Boston L.L.C.

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U.K. firm touts Timberland as U.S. icon

Article Abstract:

Cave Anholt Jonason, an advertising agency in London, is promoting Timberland as an American icon.

United Kingdom, Other Footwear Manufacturing, Nonrubber Footwear, Footwear, Except Rubber, Footwear industry, Footwear, Timberland Co., TBL, Cave Anholt Jonason

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