Mouth to mouth

Article Abstract:

A metric for word-of-mouth importance in online discourse was proposed by Paul Dwyler. He also examined the impact of highly valued discourse on network involvement. Dwyler validated the applicability of Google's PageRank metric for measuring values, and demonstrated that people join networks by choosing people who know more than they do. It is believed that the use of the adapted PageRank metric can help companies in identifying consumer opinions.

Consumer Behavior, Influence, Consumer behaviour, Online social networks

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Loyalty linkage

Article Abstract:

Marketing metrics and return on marketing investment are usually the major concerns of corporate marketing leaders and their companies. A study by the Association of National Advertisers classified marketers in terms of their degree of sophistication in addressing marketing accountability. It is also believed that a metric for customer loyalty is needed, which will eventually be embedded in the organization's performance management systems.

Management dynamics, Market Targeting & Approach, Practice, Customer loyalty, Market strategy, Marketing executives

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