Can XFL balance flash with football?

Article Abstract:

The XFL, a football league joint venture between NBC and World Wrestling Federation Entertainment, is using martial imagery to market itself to the coveted young audience of TV viewers. The WWF's Vince McMahon is promoting the XFL by promising not only football but more cameras, microphones and even comedy sketches. Some potential advertisers are worried about Mr. McMahon's sensational plans and are trying to determine if the XFL is football or theater before spending their advertising dollars.

Radio & TV Broadcasting, All Other Amusement and Recreation Industries, Amusement and recreation, not elsewhere classified, Recreation NEC, Leisure industry, Broadcasting, Recreation, Football, World Wrestling Entertainment Inc., WWFE, Television, Sensationalism, Sensationalism in television, XFL, McMahon, Vincent K.

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NBC banks on '60s CD to help prospects

Article Abstract:

The only major television network to show a profit last year, NBC, says it might start a record label of its own. The soundtrack from its mini-series "The '60s" made #86 on Billboard's Top 100 CDs the week before the mini-series aired, taken as a sign that the right songs might be a way to make money. This CD is a shared venture with Mercury Records. It was promoted with skywriting during the Super Bowl game, also in record stores and on-line in addition to an 800 number promoted on television.

Comment:

'The '60s' CD made the Billboard chart

Television Broadcasting, Television broadcasting stations, Television, Self Promotion, Commercial TV Stations, Point-of-Purchase Displays, Television broadcasting industry, Compact discs, Commercial television stations

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Name game: TNN to be Spike TV; Viacom channel hopes for broad appeal to men; a 'Stripperella' cartoon

Article Abstract:

Cable television channel TNN: The National Network is set to change its name, on June 16, to Spike TV, and will be the first cable channel aimed solely at men. A multimillion dollar ad campaign will tout the new channel and will star characters from adult cartoons, as well as old cartoon favorites Ren & Stimpy.

Strategy & planning, Cable Television Systems, Cable Networks, Cable and other pay TV services, Organizational nomenclature, Planning, Cable television broadcasting industry, Cable television, Names, Company marketing practices, Company business planning, MTV Networks Inc. The New TNN, MTV Networks Inc. Spike TV

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