Nabisco to take $406 million charge, cut 6% of work force in retrenchment

Article Abstract:

Nabisco's new CEO was hired to turn lagging sales around when he started in January. So the company will restructure its sales force, lay off about 3,500 people, increase advertising, and unload some unprofitable brands. No comment is made as to whom will be laid off, blue-collar or white-collar workers, nor how many plants will be closed or their locations. The ad spending on promoting cookies and crackers will increase by 30% over last year. Brands that might be sold off are Cream of Wheat, Grey Poupon and A1 condiments.

Comment:

Oreo cookie and Ritz crackers maker will revamp sales, advertising, workforce and brands to rejuvenate sales

Sales, profits & dividends, Plant shutdown, Account Activity, Other staff changes & profiles, RJR Nabisco Inc.

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Elves lurk behind Nabisco's troubles

Article Abstract:

Nabisco Holdings Co. unveiled a restructuring plan that entails the downsizing of 3,500 jobs. The company will also increase its marketing budget by 30% for its core brands. Nabisco's CEO, James M. Kilts, has had to deal with falling sales since he took control of the company in early 1998. Mr. Kilts admitted that Nabisco's sales were struggling as a result of strong competition from Keebler Foods Co.

Comment:

Unveils restructuring plan that entails the downsizing of 3,500 jobs; co to increase marketing budget by 30% for core brands

Strategy & planning, Nabisco Holdings Corp.

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Vlasic hopes new marketing plan will perk up sales

Article Abstract:

Vlasic is hoping that Madison Avenue can prop up its disappointing sales. Operating earnings for Vlassic pickles and Swanson frozen dinners have been disappointing for two quarters. The products had belonged to Campbell Soup until March 1998. Campbell had cut advertising expenses on the products and then spun off Vlasic Foods International.

Comment:

Is hoping that Madison Avenue can prop up its disappointing sales

Fruit and Vegetable Canning, Pickled Products, Pickled foods, Vlasic Foods Inc.

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