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New Apples provide confusing windfall for PC shoppers

Article Abstract:

Apple has recently unleashed a plethora of new microcomputers, some with enhanced features, some with the greater processing power of the Motorola 68040 chip, and some that are, at long last, competitively priced with IBM PC compatibles. The top-of-the-line Quadras, selling for $4,000 to $6,000, feature the fast Motorola 68040 chip, big hard disk drives and built-in Ethernet capabilities. The low-end Macintosh Color Classic sells for only $1,400. The most attractive new Apple for the home and small-business user is the $1,700 LC III, which comes with a 68030 processor, 4Mbytes of RAM, 80Mbyte hard disk and full-size color monitor. Apple will use the LC III chassis in its Performa computers, which are sold through such mass merchandisers as Sears Roebuck. Apple's new Centris line replaces the old Mac IIci as the company's main business line. Easily the most impressive new Mac is the 68040-based Centris 610, selling for about $2,600 with about 8Mbytes of RAM, 230Mbyte hard disk, build-in CD-ROM drive and color monitor.

Author: Mossberg, Walter S.
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
Computer industry, Microcomputers, Product introduction, Product Announcement, Price cutting, Microcomputer, Apple Macintosh Centris 610 (680X0-based system), Apple Macintosh LC III (680X0-based system)

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Apple enlists small companies for software; Userland's product to extend Macintosh capabilities in area of automation

Article Abstract:

Apple plans to work with Userland Inc to develop programs that control other programs for the Apple Macintosh system. Apple is usually very reluctant to work with other companies, but competition from Microsoft has boosted the active search for joint developments. Apple and Userland are working with a program called Frontier that allows users to push one button and have a series of tasks follow. Frontier has already garnered support from Microsoft Corp, Claris Corp and Aldus Corp. The capabilities that Frontier offers have been available only in large mainframe and minicomputers in the past. Apple is also working on its own software, creating a code called AppleScript that will be available in 1993.

Author: Zachary, G. Pascal
Publisher: Dow Jones & Company, Inc.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
Planning, Computer software industry, Software industry, Product development, Marketing, Application development software, AAPL, Automation, Program development software, Strategic Planning, Marketing Strategy, Cooperative Agreements, UserLand Software Inc., UserLand Frontier (Program development software)

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Subjects list: Apple Inc.
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