New York exchanges tout patriotic role

Article Abstract:

Three new ad campaigns, developed by DDB Worldwide, BBDO Worldwide and McKinney and Silver, all feature New York City and are designed to assure Americans that the US economy is resilient despite hints of a recession and the impact of the Sep. 11 terrorist attacks. The ads were developed for the American Stock Exchange, the New York Stock Exchange and the Nasdaq Stock Market Inc., respectively. All three ads promote patriotism and capitalism and remind consumers of their role in revitalizing the US economy.

Securities and Commodity Exchanges, Security and commodity exchanges, Advertising, Misc Stock Exchanges, Campaign Themes, New York Stock Exchange, American Stock Exchange, Stock exchanges, New York Stock Exchange Inc., DDB Worldwide, The Nasdaq Stock Market Inc., American Stock Exchange L.L.C., McKinney & Silver

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Brennan prepares Burnett for public eye

Article Abstract:

President of Leo Burnett Worldwide Robert C. Brennan is getting the company in financial shape for the initial public stock offering of its parent company, Bcom3 Group. Mr. Burnett is taking steps to rein in costs, laying off 3% of its Chicago staff. Chief executive Brad Brinegar has left and the agency has hired Mark Tutssel to serve as deputy chief creative officer.

Financial management, Agency Planning/Goals, Holding companies, not elsewhere classified, Financial Holding Companies NEC, Offices of Other Holding Companies, Planning, Financial services industry, Financial services, Securities, Financial holding companies, Going public (Securities), Initial public offerings, Advertising executives, Leo Burnett Worldwide Inc., Bcom3 Group Inc., Brennan, Robert C.

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Omnicom CEO breaks advertising mold

Article Abstract:

Omnicom Group Inc. Pres. and CEO John D. Wren brings his background in marketing services to the advertising and public relations giant. This expertise in the background services of advertising helped Omnicom's BBDO Worldwide Inc. unit to negotiate and land the $2.3 billion ad and marketing consolidation account for Chrysler Group.

Strategy & planning, New orders received, Agency Personnel, Omnicom Group Inc., OMC, Wren, John D.

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