New role, new tensions

Article Abstract:

The requisites to succeed as a chief marketing officer keeping in view the changes in the set of duties associated with them over the years are discussed. The reasons why chief marketing officers fail are also discussed. One of the factors that are imperative for the role of CMO is a good rapport with the chief executive.

Marketing executives

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Seven's big gamble

Article Abstract:

Seven Networks has taken a big risk by revealing its 2004 television program schedule three months before its launch. This move was prompted due to the negotiations between television networks and media buyers over advertising rates and deals and Seven's lacklustre ratings performance in 2003.

United States, Prepackaged software, Computer software industry, Software industry, Television programs, Seven Networks Inc.

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Brand is everything

Article Abstract:

A company's brand is influenced to a large extent by its staff, products, services, name, logo and marketing. It also depends on the reputation, past experience and word-of-mouth recommendations.

Venture Analysis, Evaluation, Business enterprises, Goodwill (Business)

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