Nielson, I/Pro form joint venture to measure the Internet's activity

Article Abstract:

Nielson Media Research and Internet Profiles (I/Pro) agree to a joint venture in which the two companies will gather hard data about the popularity of certain Web sites for advertisers. The alliance will initially only glean general information about corporate Internet activity, as individual and home users are presently protected from this form of target research. The two companies will initially market I/Pro's established I/Count and I/Audit services and together develop services that provide more detailed demographic information about how many visits or hits a particular site receives. The field of gauging the efficacy of Internet advertising is still very new, and it is unclear what impact the joint agreement will have on the companies' competition.

Joint ventures, Cooperative agreement for product marketing, Company services, Advertising research, Company joint venture, Nielsen Media Research Inc., Company Business And Marketing, Internet Profiles Corp.

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CompuServe reinstates most of groups on Internet it suspended in recent ban

Article Abstract:

CompuServe reinstates all but five of the 200 Internet discussion groups it had banned in Dec 1995 in an effort to restrict the transmission of material it considers inappropriate. The online service has since instituted parental controls that provide guardians with the means of controlling children's access to unsuitable images and subject matter. Industry analysts applaud CompuServe's reinstatement of the discussion groups, which comes as the US Congress passes a telecommunications law that some say threatens free speech across the Internet. The five groups not allowed to resume discussions are considered illegal by CompuServe, since each are devoted to the topic of pedophilia.

Membership, Information services, Information services industry, Censorship, CompuServe (Online information service), CompuServe Corp., Censorship issue

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McDonald's joins America Online to send information to PC users

Article Abstract:

McDonald's is establishing its McFamily online site with America Online and Microsoft in an effort to incorporate more than advertisements in its online marketing strategy. McFamily is designed more for entertainment and education than previous McDonald's online marketing efforts, which were primarily commercial in nature. The new service offers family activity suggestions, contests, art galleries for children and safety tips. McDonald's is also providing merchandise information on McFamily, so that anyone browsing the site can order McDonald's paraphernalia should they so desire. McDonald's is also evaluating the prospect of establishing a site on the World Wide Web.

Usage, Microsoft Corp., Marketing, Online services, America Online Inc., McDonald's Corp., MSFT, World Wide Web, MCD, Microsoft Network (Online information service), AMER, Online Service Information, Online Service Introduction

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