Nike, Coke ads poke fun at NBA lockout

Article Abstract:

Nike and Coca-Cola are missing out with no NBA games to carry their ads, so both companies are running ads anyway because they want to maintain the NBA connection. Nike ads by Wieden & Kennedy and Coke ads by Lowe & Partners spoof the lockout. Sprite, meanwhile, has placed a few ads elsewhere, running commercials during shows like "Felicity" and "Dawson's Creek."

Comment:

Company is running commercials that spoofs the NBA lockout

Canned & Bottled Soft Drinks, Athletic & Other Footwear, Other Footwear Manufacturing, Footwear, except rubber, not elsewhere classified, Soft drinks, Nike Inc., Advertising, Labor relations, Athletic shoes, NKE, Professional basketball, National Basketball Association, Carbonated beverages, Basketball (Professional), Lowe and Partners SMS/ Inc.

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Diet Coke taps Wieden for new campaign

Article Abstract:

Wieden and Kennedy, one of Coca-Cola's many ad agencies, got the lead position for the Diet Coke brand. The new campaign starts with the new year and features people who feel good about themselves, something research told the company is more important than looking good. The brand will also have its own Website come February 1st.

Comment:

Wieden & Kennedy created a new ad campaign for Diet Coke

Research Findings, New Electronic Marketing, Campaign Launched, Canned Diet Colas, Diet colas

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