Nintendo's monster mash unleashes hidden power

Article Abstract:

The success of the Nintendo Company Ltd. video-game line Pokemon has prompted its creator and original sponsor to market the game as a long-lived franchise with related products. Tsunekazu Ishihara, the game's original sponsor and creator Satoshi Tajiri, both of whom share royalties with Nintendo, are marketing Pokemon "monsters" in the form of books, children's television shows, card games, and other globally licensed goods. Sales of Pokemon-related items could hit $6 billion in 2000.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Product information, Marketing, Video game industry, Video games industry, Video games, Nintendo Company Ltd., Tajiri, Satoshi, Ishihara, Tsunekazu, Nintendo Pokemon (Video game)

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Japan's titans dream up a gizmo-led recovery

Article Abstract:

Japan's electronic giants, Sony and Matsushita, have not produced truly revolutionary products since the 1980s. Both companies are now staging a comeback. Sony and Matsushita are preparing to introduce a new generation of electronic products that are inexpensive, powerful, and portable. These gadgets will also have excellent audio, video, and Web capabilities.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Management, Consumer electronics industry, Sony Corp., SNE, Matsushita Electric Industrial Company Ltd., MC

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Asia's new order

Article Abstract:

Growth in Asian entrepreneurial business is assessed. The influences of new technology and economic history are analysed.

Economic aspects, Investments, Asia, Entrepreneurship

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