Spread the Web: Cisco reaches beyond techies

Article Abstract:

Cisco Systems Inc. today launches a Web portal and slick print magazine, both entitled iQ, for Internet Quotient, aimed at showing traditional firms how they could use the World Wide Web in their operations. The portal and the magazine are designed to appeal to the non-technical executive.

Marketing/Advertising Methods, Publishing industry, Periodicals, Electronic commerce, E-commerce, Cisco Systems Inc., CSCO, iQ (Periodical)

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Novell spends $60 million to back its move into Web-services niche

Article Abstract:

Novell is putting $60 million into a marketing campaign for its debut into the online services industry.

Prepackaged software, Computer Software, Software Publishers, Company Planning/Goals, Computer software industry, Software industry, Software, Online services, Internet services, Advertising, Novell Inc., NOVL

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Northern Telecom plays down phone roots, embraces 'I Word'

Article Abstract:

Telephone equipment giant, Northern Telecom launched a $90 million ad campaign in TV and print that promotes its Internet capabilities. In the new ads it is using its new name, Nortel Networks, and is willingly taking on competitor Cisco Systems when it says, "...changing the way businesses communicate...with the true power of the Internet." To assist in making an impression as an Internet company and not just a telephone equipment company, it is using a new tagline: "How the world shares ideas."

Comment:

New ad campaign promotes company as an Internet technology company

Marketing procedures, Television, Advertising Activity, Campaign Launched, Corporate Images, Account Activity, Print Media, Slogan, Abstract, NT, Northern Telecom Ltd.

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