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Advertising industry

Article Abstract:

The demand for both foreign and domestic advertising continues to grow much faster than the annual domestic product rate and shows every indication that this rapid growth will continue but investors are cautioned to carefully investigate specific agencies and select the stocks of those with consistent acquisition records, a strong balance sheet, and good cash generating and reserve accumulating abilities. Legal actions, such as the proposed ban on television advertising, may have a negative impact on the advertising agency's growth rate.

Author: Plummer, Rick S., Butler, Jeremy J.
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 1996
Direct Mail Advertising, Direct Mail Advertising Svcs, Marketing Management, Direct mail advertising services, Outdoor advertising services, Outdoor Advertising, Display Advertising, Finance, OMC, WPP Group PLC, ADVO Inc., Interpublic Group of Companies Inc., True North Communications Inc., AD, IPG, TNO, Cordiant PLC, Heritage Media Corp.

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Omnicom Group, Inc

Article Abstract:

The price appreciation potential of the shares of Omnicom Group Inc. for the years 2010-2012 is discussed. The New York, New York-based company is the second-largest advertising company.

Author: House, Alan G.
Publisher: Value Line Publishing, Inc.
Publication Name: The Value Line Investment Survey (Part 3 - Ratings & Reports)
Subject: Business, general
ISSN: 0042-2401
Year: 2008
Securities issued, listed, Agencies, United States, Stock prices, Company securities, Analyst report

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Subjects list: Evaluation, Stocks, Advertising agencies, Securities, Omnicom Group Inc.
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