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Business, general

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Article Abstract:

The need for companies to take up frequent innovations in marketing products and services to ensure customer loyalty is discussed.

Author: Crosby, Lawrence A., Johnson, Sheree L., Marks, Wayne
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Venture Analysis, Business enterprises, Customer loyalty

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Pricing services vs. pricing products

Article Abstract:

Specific suggestions are offered here for businesses to manage consumer relations and behavior in order to improve sales.

Author: Matanovich, Tim
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
Customer Relations

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Chasing the elusive customer

Article Abstract:

Suggestions are offered in this article to help businesses better understand consumer purchasing habits.

Author: Crosby, Lawrence A., Johnson, Sheree L., Wilson, Karen D.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003

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Subjects list: Methods, United States, Management, Marketing, Company business management, Customer relations, Business, Consumer behavior, Company marketing practices, Consumer behaviour
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