Out on their own

Article Abstract:

The influence of glass ceiling on marketing executives' career prospects in Australia is examined. Michael Beckerleg of Rubberband, Graham Ford of fb Marketing Partnership, Trish Carroll of GALT and Dianne Davis of Davis & Associates, who have ventured out on their own, express their views on corporate Australia losing its charm.

Career Planning, Analysis, Planning, Beliefs, opinions and attitudes, Career development, Entrepreneurship, Company business planning, Marketing executives, Glass ceiling, Beckerleg, Michael, Carroll, Trish, Davis, Dianne, Ford, Graham

---

Measure this. Marketers have devised a 'tool-kit' of uniform indicators to gauge their effectiveness

Article Abstract:

The absence of standard methods for evaluating the effectiveness of marketing and its impact on company's performance has forced marketers to come together to address the issue. A Marketing Advisory Board (MAB) has been specifically set up to develop a set of indicators.

Product standards, safety, & recalls, Marketing, Advertising, Business Associations, Boards of Trade, Standards, Evaluation, Marketing industry, Organization formation, Aims and objectives

---

Makeover is in the bag

Article Abstract:

The OrotonGroup, fashion-retailing chain has predicted to earn revenues before interests of $13 million for the fiscal year 2002 - 03 given its restructuring efforts. The company has been watched keenly for its management of the fashion retail stores it acquired, Marcs.

Acquisitions & mergers, APPAREL AND OTHER TEXTILE PRODUCTS, Mergers, acquisitions and divestments, Company acquisition/merger, Clothing industry, Company restructuring/company reorganization, Reorganization and restructuring, Company organization, Textile and clothing industry software

Similar abstracts:

• Abstracts: For their eyes only. Stars of the skies
• Abstracts: Brand news. Back-up for the brain
• Abstracts: Small caps on the run. Dangerous debt
• Abstracts: Music to their ears. No more nice guys. Manic about customers
• Abstracts: The party is over. Heirlooms to burn

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.