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Business, general

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Overcoming organizational barriers

Article Abstract:

Organizational barriers grow out of deep-seated structures that are hard to change and control. Reorganization is not the only solution to manage organizational barriers. It is possible to build on existing structure and focus on the capabilities companies need to improve on to deliver value to customers.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Associations, institutions, etc., Organizations

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Where's the value? Diagnose the opportunity before developing the solution

Article Abstract:

Marketers have been suggested to make judicious use of their men, money and materials after making a careful study of different brands, customers and their sales channels.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Advertising, Business Personnel Management, Financial Systems & Controls, Financial Management, Human resource management, Marketing industry, Materials management

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Relationship management revisited

Article Abstract:

The approaches for applying customer relationship management principles to the marketing environment in a ways that boost marketing productivity are discussed.

Author: Wyner, Gordon A.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
Forecasts, trends, outlooks, Marketing, Forecasts and trends, Market trend/market analysis, Customer relationship management

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Subjects list: United States, Management, Company business management, Methods
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