P&G to give away Pringles with Olestra

Article Abstract:

Proctor & Gamble Co. will offer thousands of free Pringles chips made with Olestra to lunchtime crowds in 20 major cities as part of a huge 6-week nationwide advertising and marketing campaign which aims to convince 30 million consumers of the fat-free products' taste. The chips will be distributed either in paper muffin cups or 1.6 oz. sample-size cans at grocery stores, in a direct-mail campaign and on the Internet during the "Tasting is Believing" campaign. P&G, which spent $43 million on regular Pringles ads in 1997, according to Competitive Media Reporting, will use ads from Grey Advertising for the new campaign this year. Potential annual sales of Olestra-related snack products may total $400 million.

Comment:

Gives contract to Grey Advertising for ad campaign for new Fat-Free Pringle potato chips made with Olestra

Use of services, New orders received, Product introduction, Industry Market Data, Geographic, Campaign Launched, Direct Marketing Services, Direct Mail Advertising, Packaging, Promotion, Potato Chips, Other Snack Food Manufacturing, Slogan, Direct marketing, Grey Group (New York, New York), Olestra, Pringles

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Reader's Digest plans major changes in business structure, executive staff

Article Abstract:

The Pleasantville, NY-based Reader's Digest Association has announced that it will implement a major reorganization and executive restructuring in an attempt to address the company's declining profits and consumer response in recent years. The company, which previously had been organized on a regional basis, now will be organized into four business groups, including the Global Books and Home Entertainment, the US Magazine Publishing Group, the International Magazine Publishing Group and QSP Inc.

Comment:

Has announced that it will implement a major reorganization and executive restructuring

Organizational history, Periodical Publishers, Print Media, Company Personnel, General & Consumer Periodicals, Periodical publishing, Reader's Digest Association Inc., General interest magazines

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A new front in diaper wars: preventing rash

Article Abstract:

Procter & Gamble is one-up on Kimberly-Clark in the diaper department now. P&G went through the FDA and clinical trials to get approval to market new Rash Guards which claim to help prevent and even treat diaper rash. MacManus Group's D'Arcy Masius Benton & Bowles has created the ads. A public relations plan includes doctors, pharmacies and guilt-ridden parents.

Comment:

New diaper took four years to bring to market

Marketing procedures, Advertising Activity, Account Activity, Sanitary paper products, Sanitary Paper Product Manufacturing, Disposable Diapers, Care and treatment, Marketing, Investigations, Abstract, PG, Infants' supplies industry, Baby products industry, United States. Food and Drug Administration, Diaper rash, D'Arcy Masius Benton& Bowles

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