Partners in pop

Article Abstract:

Record companies are outsourcing their marketing campaigns and having corporate leaders like car makers and telecommunications companies to help their artists. Michael Parisi, managing director of Festival Mushroom Records believes that in partnership with the marketing corporation record companies will oversee all aspects of an artist's career including song publishing, management and merchandising.

Use of services, Prerecorded records and tapes, Sound recording industry, Recording industry, Outsourcing

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Farnham's $13-million roast

Article Abstract:

Glenn Wheatley, manager of Australian singer John Farnham, has been careful with the image of the 50 year-old entertainer. Wheatley designed the management and marketing of Farnham to maintain his appeal. Farnham's most recent tour, "I Can't Believe I'm 50," was supported by a television commercial and a print ad poking fun at his age. Total sales of the tour grossed more than $13 million.

Marketing, Musical Groups and Artists, Musical Artists, Management, Singers, Musicians, Farnham, John, Wheatley, Glenn

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Brands meet bands

Article Abstract:

The use of music to promote business brand is the current trend in marketing. The garage guitarists of the 1980s many of whom are now on decision-making panels started the trend.

Other Performing Arts Companies, Musical Arts, Venture Analysis, Methods, Usage, Product management, Business enterprises, Music

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