Newspaper ad spending growth slows

Article Abstract:

The newspaper industry reports third quarter ad spending growth of only 3.4% over the same period last year, whereas the first nine months grew 5.6%. Possible reasons include a soft economy in general, a shift by advertisers to radio advertising, and the ongoing political drama. The industry and analysts will watch the fourth quarter closely for its percentage of growth, an important retail quarter for newspaper advertising.

Sales, profits & dividends, Newspapers, Newspaper Publishers, Media Financial Data, Publishing industry, Finance, Newspaper publishing

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Y&R agrees to acquire KnowledgeBase

Article Abstract:

The world's fifth largest ad agency, Young & Rubicam, will pay $175 million, probably half cash and half stock, to acquire KnowledgeBase Marketing of North Carolina. KnowledgeBase builds and manages information databases on consumers from both public and private sources. The information can be sorted and used by Y&R's clients, such as Ford, Colgate-Palmolive and Sears.

Comment:

Company acquired by Young & Rubicam for $175 million

Prepackaged software, Asset sales & divestitures, Acquisitions & mergers, Advertising agencies, New Electronic Marketing, Agency Formation/Mergers, Agency Planning/Goals, Direct Marketing, Computer software industry, Software industry, Mergers, acquisitions and divestments, Data warehousing software, Young & Rubicam Brands, KnowledgeBase Marketing

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