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Business, general

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Planned flexibility: linking anticipation and reaction in product development projects

Article Abstract:

The early stages of the product development process are deemed vital in the success of projects, as they take part in determining long-term consequences. However, companies usually encounter difficulties in identifying problems during the early part of the project due to lack of viable details about the project. To address this problem, companies are encouraged to adopt a comprehensive management strategy that focuses on achieving a balance between the reaction and anticipation aspects of a project. Such an approach would allow managers to anticipate drastic changes along the development process with minimal cost and time allocation.

Author: Verganti, Roberto
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
Market Research, Methods, Project management, Marketing research

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Managing the sources of uncertainty: matching process and context in software development

Article Abstract:

A study proving that different projects for different environments require different development processes for being successful. For the purpose of study, two sources of uncertainty, i.e., platform uncertainty and market uncertainty are considered in software development projects.

Author: MacCormack, Alan, Verganti, Roberto
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2003
Massachusetts, Analysis, Computer programming, Uncertainty (Information theory)

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Life-cycle flexibility: how to measure and improve the innovative capability in turbulent environments

Article Abstract:

The challenges faced by companies while developing new product or services are discussed. Using a flexible approach for managing innovations is also emphasized.

Author: Verganti, Roberto, Buganza, Tommaso
Publisher: Blackwell Publishers Ltd.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 2006
United States, Management dynamics, Creative ability, Creativity, Company business management, Product life cycle

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Subjects list: Management, Product development, Time to market
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