Planter's Mr. Peanut, a dignified pitchman with a link to the past

Article Abstract:

Nabisco Inc.'s Planters Co. is reviving the high profile of its Mr. Peanut character as part of its new advertising campaign. The idea is to capitalize on the nostalgia among older consumers and the trend towards 'retro chic' styles popular with the young. The campaign created by Planters' agency, Foote, Cone & Belding in New York, appears to be effective as sales for Planters nuts and snacks have increased markedly in the latest year, exceeding the category's growth rate. Planters advertising budget has also been increased significantly in the last year.

Marketing procedures, Advertising Activity, Campaign Themes, Roasted Nuts and Peanut Butter Manufacturing, Salted and roasted nuts and seeds, Canned Nuts incl Peanuts, Canned foods industry, Canning industry, Foote, Cone and Belding, Nut industry, Canned nuts, Nabisco Foods Group. Planters Div.

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Movado Group hires an outside agency to reset the luxury face of its Concord watch

Article Abstract:

Movado Group Inc. has awarded an advertising contract to Arnell Group Brand Consulting of New York to advise and create ad programs for two watches in its line, the Concord and the Coach. Swiss-made Concords sell for $2,000 to $15,000 each and compete against other high-end products. Luxury products is one of Arnell Group's fortes. Another is bringing excitement to a product that lacks inherent excitement. Billings for the new account are being estimated at $8 million. Previously, Movado handled all its creative services in-house for all its watches.

Global Marketing, Packaging, Positioning, Watches, clocks, watchcases & parts, Watches, Watch, Clock, and Part Manufacturing, New Agency Services, Contracts, Abstract, Advertising consultants, Clocks and watches, Clocks, Movado Group Inc., Arnell Group Brand Consulting, MOVA

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CBS loves TV; now the network wants viewers to fancy CBS

Article Abstract:

CBS has hired Lowe & Partners/SMS to create promotional television commercials that will help persuade TV viewers to watch the network's programming. CBS is preparing to market its new programming for the 1998-99 television season. The commercials are humorous ads designed to help CBS in attracting a younger audience. The ads are set in flashy locations like the inside of a space shuttle.

Comment:

CBS hires Lowe & Partners/SMS to create promotional television commercials for network's 1998-99 TV programming

Media Planning/Goals, Radio & TV Broadcasting, Radio and Television Broadcasting, Self Promotion, Broadcasting industry, Broadcasting, CBS Broadcasting Inc., Article, Lowe and Partners SMS, Lowe & Partners/SMS

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