Preaching the gospel: the evangelists of new technology

Article Abstract:

This article reports on ten field studies of the implementation of CAD/CAM in Canadian manufacturing firms of a three-year period, focusing on the implementation efforts of the sponsors (patriarchs) and champions (evangelists) in each case. Although the patriarch appeared critical in the new technology involved, it was the evangelist who stayed with the project throughout its life and whose efforts were critical to its successful implementation and integration. The successful evangelists were those who fulfilled three basic roles (pathfinding, problem solving, and implementing) and who demonstrated faith and persuasion. The authors offer prescriptions for senior management with regard to the selection and management of project champions in the implementation of Advanced Manufacturing Technologies. (Reprinted by permission of the publisher.)

Manufacturing industries, not elsewhere classified, Canada, Technology application, Corporations, CAD-CAM systems, Corporations, Canadian

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Altering corporate strategic criteria to reflect the changing environment: the role of life satisfaction and the growing senior market

Article Abstract:

The marketing discipline has traditionally focused on product and service satisfaction, but these measures alone are no longer sufficient to guide marketing-oriented organizations. Dramatic changes in our society in the last decade have created opportunities to develop and expand market research beyond product and service satisfaction to include the concept of life satisfaction. Attention to this concept in the development of socially responsive business strategies will become increasingly important as our population of older citizens grows in size. This article seeks to sensitize corporate managers to the changes that are taking place in the consumer environment and suggest the potential of the life satisfaction concept in creating and marketing effective products and services. (Reprinted by permission of the publisher.)

Analysis, Innovations, Marketing, Marketing management, Quality of life

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Putting technology into strategic planning

Article Abstract:

An optimal business strategy should consider technological contributions. Four steps toward including technology are: (1) defining key technological strengths; (2) understanding technology's contribution to the marketplace; (3) coordinating business and technology; and (4) insuring that all elements of the organization harmonize with the strategy. This sequence has been applied by a number of organizations.

Methods, Management by objectives

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