Price discounts or coupon promotions: Does it matter?

Article Abstract:

A model of exogenously given sales expansion target with a dominant manufacturer is shown to have the relative profitability of coupon and price-reduction schemes that depends on the values of coupon redemption rates and the equivalence ratio of price reduction to coupon face value. Some guidelines regarding the choice between different types of marketing schemes within the context of sales targets are presented.

Sales Promotion, Sales Promotion-Couponing, Analysis, Sales promotions, Coupons (Retail), Discount coupons

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Stochastic lifestyling: optimal dynamic asset allocation for defined contribution pension plans

Article Abstract:

A model of asset, salary and interest-rate risk is constructed to study asset allocation strategies of defined contribution pension plans.

United States, Management dynamics, Interest Rates, Management, Wages, Wages and salaries, Company business management, Defined contribution plans, Salary, Net assets

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