Profits grow in fresh pastures

Article Abstract:

Melbourne-based pasture seed exporter Heritage Seeds gains about 12.5% of its revenue from selling products in China. Exporters need to show the Chinese that the agricultural products will grow under Chinese management. Distributors in China should be chosen for their influence and paid for performance.

Global Marketing, Agricultural industry, Marketing, Seed industry, International marketing

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Gained in translation: Dion Appel helps the big end of town connect with the young, hip and big-spending end

Article Abstract:

The youth market initiated by Dion Appel in Telstra, an Australian company is described. The strategies that he made use of in connecting the executives with the youth are discussed which resulted in Schoolies Week and 'Australian Idol' being sponsored by the company for the youth.

Communications, Broadcasting and Telecommunications, Telephone Communication, Executive changes & profiles, Targets & Markets, Innovations, Officials and employees, Telecommunications services industry, Telecommunications industry, Communications industry, Telstra Corporation Ltd., Youth market, Appel, Dion

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Pay now and pray later

Article Abstract:

Australian entrepreneurs feel secure in China. Australian entrepreneurs exporting to and operating in China believe that with the right legal structure that is set up properly by professional advisers they have no problems getting their money out.

Financial management, Foreign trade, Foreign investments, Company investment, Investments, International trade, Businesspeople, Entrepreneurship, Entrepreneurs

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