Putnam turns to TV with unusual pitch

Article Abstract:

Margeotes/Fertitta and Partners Inc. created print TV ads for Putnam Investments that Putnam hopes will sell investors on the fund company's long term approach. Putnam is the fourth largest company in the mutual fund industry, and manages $320 billion. It sells through brokers and financial advisors only. Putnam is using the campaign to build brand recognition in a market crowded with competitors.

Investment Offices, Mutual Fund Mgmt Companies, Portfolio Management, Mutual funds, Mutual fund industry, Margeotes/Fertitta and Partners Inc., Putnam Investments Inc.

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Palm banks on holiday blitz to lift sales

Article Abstract:

Hand-held computer-maker Palm Inc. has launched a new TV and Web ad campaign it hopes will jump-start its 2001 holiday sales. The multi-million dollar campaign, developed by the San Francisco, CA office of AKQA ad agency, targets potential customers by highlighting what distinguishes Palm's products from those of rivals like Microsoft's Pocket PC.

Electronic computers, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Advertising, Innovations, Handheld data devices, Computer industry, Marketing, Television advertising, Palm Inc., PALM, AKQA Inc.

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Burlington Northern to plug freight line

Article Abstract:

Burlington Northern Santa Fe is spending $1.5 million to raise the general consumer's awareness of its business. Mr. Big Productions designed the campaign, which emphasizes railways' efficiency, against the congestion and pollution caused by highway shipping.

Line-Haul Railroads, Railroad Freight Operations, Railroads, line-haul operating, Statistical Data Included, Railroads, Rail freight, Burlington Northern Santa Fe Corp., BNI, Mr. Big Productions Inc.

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