Merging brands after mergers
Article Abstract:
Need for the merged firms to create an appropriate brand identity is emphasized. Key aspects of product branding strategies are also presented.
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
Acquisitions and mergers, Brand identity
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
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Reputation in online auctions: the market for trust
Article Abstract:
The methods of managing online auctions, for increasing consumer confidence in the firm managing the auction, are described.
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
Methods, Consumer confidence, Online auctions, Online auction
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: Management, California, Company business management
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