Recognition confidence, recognition accuracy and choice

Article Abstract:

A study is conducted to identify the most likely information to be used in a decision setting in terms of referring to the individual interest of psychologists and marketers group, thus attempting to grade the order of importance of decision making. The results reveal that recognition confidence predicts choice, although there is a relationship between recognition accuracy and choice.

United States, Brand identity

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The role of affective expectations in memory for a service encounter

Article Abstract:

An individual's approach to uncertain situations that may determine how affective expectations (AEs) influence his or her affective reaction (AR) to the event and reflection on the experience is proposed. Moreover, the role of AEs in forming initial ARs is investigated along with how the ARs may change over time, and the moderating effect of an individual's uncertainty orientation.

Analysis, Customer service, Support services

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Processing exaggerated advertising claims

Article Abstract:

The impact of exaggerated advertising claims on the brand evaluation of consumers is presented. Techniques to efficiently handle and discard false claims are also presented.

Australia, Advertising, Brand choice, Advertising effectiveness

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