Redefine your customer base

Article Abstract:

Loyalty-based segmentation provides the entire organization with the information needed to build and leverage customer loyalty. It is an asset for a sustainable competitive advantage.

Marketing Management, Administration of Marketing, Evaluation, Market segmentation

---

Corporate citizenship: it's the brand

Article Abstract:

The positive effects of business reputation on increasing sales are discussed. The role of business in social and environmnetal responsibility is also highlighted.

Sales Management, Methods, Economic aspects, Corporate social responsibility, Goodwill (Business)

---

Make it memorable

Article Abstract:

Creating an experience for the customer is a very effective way of building loyalty, because customers always remember good and bad memories.

Psychological aspects

Similar abstracts:

• Abstracts: Better 'best before a'. Corporate social opportunity. Sun, surf and money
• Abstracts: One - stop market research. House bland
• Abstracts: Not-so-popular culture. No point in sharing. The generation guide
• Abstracts: Partners in dispute. Coca-Cola bites the bullet
• Abstracts: Corporate intelligence. Spinning around

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.